Victoria's Secret optužen za plagijat: Dokazi protiv poznatog brenda donjeg rublja osvanuli na internetu

Nakon brojnih skandala vezanih oko imena Victoria's Secret i pada prodaje njihovog luksuznog donjeg rublja, ovaj modni mag našao se u još većim problemima. Prema objavi na Instagram profilu "Diet Prada", čini se da je VS od brenda donjeg rublja Fleur du Mal naručio robu u vrijednosti od 12.500 dolara i potom na svojim stranicama prodavao vrlo slično rublje.

"Diet Prada" je uz fotografiju prozvao Victoria's Secret, rekavši da posjeduju račune kupnje s Fleur du Mal stranice, što je vrlo teška optužba protiv koje će se jedan od najpopularnijih brendova donjeg rublja teško braniti. Osim očito istog dizajna gaćica i grudnjaka, između ova dva brenda postoje i neke druge poveznice.

Pogledajte ovu objavu na Instagramu.

Hey @victoriassecret , you really built up that bad karma last November, huh? Not long after Ed Razek’s trans/fatphobic comments in an interview with Vogue, an associate buyer at the Columbus, Ohio-based lingerie company placed a ,656 web order from @fleurdumalnyc . Half of the order was for Fleur du Mal’s embroidered and appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS’ website and Instagram two days ago (at half the price). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a bit more complicated than just your typical knockoff story though. Could there be bad blood boiling below the surface at VS? Jennifer Zuccarini, Fleur du Mal’s founder, previously co-founded the lingerie brand Kiki de Montparnasse in 2005 and followed with a three year stint as design director at Victoria’s Secret from 2008-2011. The following year, Fleur du Mal was born, growing into a successful brand and celeb-favorite while VS’ sales continued to decline. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But their troubles don’t stop there. The recently exposed ties between L Brands’ CEO Les Wexner and Jeffrey Epstein Epstein, sent stock shares of VS’ parent company tumbling to the lowest they’ve been in nearly a decade. Epstein, a close friend and former financial advisor to Wexner, has of course been making headlines after being indicted on child sex trafficking charges. The day of his arrest last weekend, a trove of naked photos of underage girls was uncovered in his Upper East Side mansion, a home that was formerly owned by Wexner and reportedly transferred over to Epstein for S. Hella shady and creepy, if we’ve ever seen it. Supermodels, it might be time to really rethink your contracts with Victoria’s Secret. Here’s to L Brands’ shares and VS’ profits tumbling even deeper lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #fleurdumal #lingerie #lace #silk #embroidery #lily #black #victoriassecret #edrazek #lbrands #leswexner #jeffreyepstein #transphobia #fatphobia #ecommerce #onlineshopping #linkedin #vsfashionshow #scandal #corporation #indiebrand #ripoff #ootd #femaleowned #womanowned #dietprada

Objavu dijeli Diet Prada ™ (@diet_prada) Srp 12, 2019 u 9:07 PDT

Naime, Jennifer Zuccarini, osnivačica Fleur du Mala, radila je kao direktorica dizajna u Victoria's Secretu od 2008. do 2011., da bi 2012. napustila brend kako bi pokrenula vlastiti. Fleur du Mal donje rublje vrlo brzo je postalo omiljeno na globalnoj razini pa i među poznatim damama poput sestara Kardashian-Jenner, plus-size modela Ashley Graham, pjevačice Lady Gage i glumice Sienne Miller.

Sporni dizajn koji je Victoria's Secret kopirao dio je Fleur du Mal Lily kolekcije, odnosno grudnjake i gaćice cijene od 48 do 148 dolara, što je znatno više od VS verzije. "Polovica narudžbe otpala je na izvezene grudnjake i gaćice. Kasnije su se slični proizvodi pojavili na VS internetskim stranicama te na njihovom Instagramu dva dana kasnije", stoji u tekstu ispod fotografije.

Victoria's Secret još nije komentirao ove optužbe, vjerojatno jer ih brine pad dionica od 10 posto, nakon što je Jeffrey Epstein, prijatelj i poslovni partner Lesliea Wexnera, direktora kompanije L Brands Inc, u čijem je vlasništvu VS, uhićen zbog seksualnog iznuđivanja maloljetnica. Iako protiv Wexnera nisu podignute ikakve optužbe, vijest o njegovoj povezanosti s Epsteinom srozala je dionice L Brandsa. Wexner je tako izgubio 53 milijuna od 17,35 posto vlasništva u tvrtki.